Christmas is hard work......

Christmas Menus

I never continue to be amazed by the number of Publicans that complain about lack of business and then when an opportunity like Christmas comes along do nothing to promote their Pub or Bar.

What do I mean by this?

Well today the owner of the offices in Cardigan (http://www.parchouse.co.uk/) Dave Leonard popped in and asked several of the tenants or guests as he likes to call us, whether we wanted to go for Christmas lunch at a local establishment, I guessed it would be one of the many Pubs and Bars in the area that serve food. But no, it was the Wildlife Centre in Cilgerran (http://www.welshwildlife.org/) and why had Dave decided on this? Quite simply because someone at the Wildlife centre had the initiative to drop a small rather non-descript menu leaflet through the doors of the offices here. They now have a booking for about a dozen people at about £20 per head, nice little bit of business.

How many publicans have done the same?

I know of a few but not enough, the 100's of members of Pubsulike already have the opportunity of displaying their Christmas Menus, which give them an immediate advantage over the competition. In the forthcoming Pubsulike 2009 the ability to choose from over 50 different menu styles all of which are guaranteed to be printer friendly and an emailing option which allows direct transmission to contacts will increase further the effectiveness of Pubsulike as an advertising medium.

I'm reminded of the BT advertising campaign that stated 'work smarter not harder', this is what publicans must now do, it is what the public expect and any less will not bring about the new business they desperately need. We have spent hundreds of hours this year integrating new ideas into the new Pubsulike 2009 system many of which have come from seeing how sites like myspace and facebook operate. Why? Because people have grasped the web and are now using sites like myspace on a daily basis to communicate and inform, Pubsulike is adapting to these new requirements and will ensure it offers all the tools needed to promote your Pub or Bar.